We should talk about why before we talk about how to get your company article into News. Of course, you want your company’s narrative to be covered in the media.
Why Google News, Specifically?
First and foremost, if your company has been seeking to expand its exposure in organic Google online search or even Google shopping, a few additional simple measures can significantly increase the amount of publicity you’ll obtain in an area where your competitors will have a difficult time following you.
You might as well obtain more than one profit from your authored articles because you’re currently writing them. You can make a single creation and benefit in multiple ways.
While you wait for things like Google organic search results to kick in, notizie is a reliable, repeatable supply of traffic, and they will usually arrive faster.
Second, one of the most common reasons people use the internet each day is to read the news. According to Pew Internet Research, 85 percent of Americans over the age of 18 use the internet. 78 percent of people on the internet have come to read the news.
We used to read the newspaper regularly. We now check news websites, tweet or Facebook headlines, and subscribe to industry news through email.
Because the majority of people use search engines like Google to find information, you could be tempted to just target Google organic search and call it a day.
Consider this: if you can find ways to get more customers to see your message – usually far faster than your intended keyword ranking – wouldn’t the additional sales and leads be worth it?
How Do You Get Your Business Story Listed in Google News?
There are three excellent approaches. The first is to have a press release accepted by one of the 50,000 publishers who share the 6 billion monthly clicks reserved exclusively for them by Google News. (This does not include traffic from organic search.)
Many press release distribution firms will do this for you for a nominal price, ranging from $25 to $200 per release. Smaller media will frequently accept free or low-cost press releases.
If you did this every day, it could add up to a significant sum of money. This is, nevertheless, a good approach to use to test the market and repeat once a week.
There’s a better, quicker method.
My preferred method of getting my article published in News is to have it accepted by a publication that is already in salute News. Google news publishers is a term used to describe them.
You don’t have to be a marketing genius to see the value of being featured in a well-known publication with a byline that links back to your website against the amount of money you’d have to spend on advertising to achieve the same level of exposure.
It’s a little more difficult to get into Google News this way because you may need editorial approval before being published. These publications may want first-time exclusive rights to your article or unique content. This can be a challenge if you aren’t a writer or don’t have someone on staff to generate fresh content full-time.
Acceptance isn’t certain either. You might look at this as a drawback, or you can see it as an advantage because it will make it more difficult for competitors to copy your marketing and steal your thunder.
“But who wants to read a narrative about my timeshare company or pet furniture manufacturer?” you might think.
They don’t, and you’d be correct. It’s vital for this strategy that you figure out what your target audience wants to read and then write for them in an area relating to your product or service.
This strategy can be applied to any industry; Google News publisher sites cover topics ranging from corporate travel to pet health. And if your niche is so narrow that you can’t quite nail it, there are a slew of local magazines to choose from. To get around this, just localize your story – keep in mind that these articles will still show up in online or news searches if you include your keyword.
If That Doesn’t Work, There’s a Third Option
It can take a lot of tries and a lot of money. However, there is a third way into Google News that, if successful, can provide you with long-term rewards. Simply develop your news site and get it accepted into Google News.
Brand journalism is becoming more popular. Why not be ahead of the curve and become the media yourself, rather than just making news?
If that’s not enough to persuade you, how about a cut of the 6 billion+ clicks reserved for Google news publishers? Each site is unlikely to receive equal exposure. However, if you match all of the other conditions, the chance of 40,000 to 120,000 additional visitors each month is motivation enough to try.
The Google News publisher standards are tight, and sites are frequently denied, so this is a long-term strategy. So crunch the statistics for your company and evaluate if the investment is worthwhile.
In the meantime, experiment with the other options. They can assist you to get into Google’s news database far faster than you can with your own site’s search engine optimization. Even in situations when the risk and expense are higher, the benefits and profit potential are also larger.